Reform UK has fallen to its lowest level in More in Common’s polling since January 2025, with a rival party led by former Reform MP Rupert Lowe beginning to eat into its support.
The latest Westminster voting intention poll puts Labour on 27 per cent, four points ahead of Reform on 23 per cent.
The Conservatives are only one point further behind on 22 per cent. The Liberal Democrats stand at 10 per cent, the Greens are on nine per cent and the SNP records two per cent across Britain.
Restore Britain, included as a separate option in the poll, enters on four per cent.
More in Common surveyed 3,140 adults between 21 and 23 August. Compared with its previous poll, Reform has fallen by two points and the Liberal Democrats by one. Labour, the Conservatives and the Greens are unchanged.
Reform’s lowest rating since January 2025
Luke Tryl, More in Common’s UK director, said Reform’s fall could partly be explained by the growing number of parties competing for voters on the right.
Writing on X, @LukeTryl said:
“The dip in Reform’s vote to their lowest since January 2025 is partially a result of fragmentation on the right and the inclusion of Restore.
“Labour have now been steady at 27% for a month. Also worth noting the Lib Dems have hit their post-election low of 10% again.”
The dip in Reform’s vote to their lowest since January 2025 is partially a result of fragmentation on the right and the inclusion of Restore. Labour have now been steady at 27% for a month. Also worth noting the Lib Dems have hit their post election low of 10% again. pic.twitter.com/eIjAPpXjgO
The result does not show Labour or the Conservatives gaining directly from Reform’s two-point fall. Both parties remained on exactly the same figures as the previous More in Common poll.
Restore’s appearance on four per cent offers the clearest explanation for at least part of the movement, although the published headline figures alone cannot reveal precisely how every respondent changed their vote.
For Reform, the more serious warning is that its challenge is now coming from both directions. Labour has moved back ahead of Nigel Farage’s party, while Restore is competing for voters who believe Reform has not gone far enough.
Who are Restore Britain?
Restore Britain was founded by Rupert Lowe, the Great Yarmouth MP who entered Parliament as a Reform candidate before a bitter falling-out with Farage and the party leadership.
It began as a political pressure group in 2025 before becoming a registered party in early 2026. Electoral Commission records list Lowe as its leader and nominating officer.
Restore has positioned itself to the right of Reform on immigration and several social issues. Its proposals include mass deportations, leaving the European Convention on Human Rights, banning the burqa and holding a referendum on restoring the death penalty.
Lowe has repeatedly criticised Farage’s leadership and argued that Reform has failed to develop sufficiently radical policies.
That rivalry creates an uncomfortable electoral problem for both parties.
If Restore continues to attract several percentage points nationally, it could split the right-wing vote in marginal constituencies. Under Britain’s first-past-the-post system, even a comparatively small division can decide which party wins a seat.
It also leaves Farage with a difficult strategic choice. Moving further to the right could help Reform recover voters tempted by Restore, but may make it harder to win support from former Conservatives and less ideological voters. Ignoring Lowe risks allowing Restore to establish itself as a permanent alternative.
A difficult period for Reform
The poll follows weeks of internal arguments and renewed scrutiny of Reform’s finances.
Tim Montgomerie was suspended from the party after publicly criticising home affairs spokesman Zia Yusuf and suggesting that Farage had “fallen out of love” with him.
Farage has also faced continued questions about a £5 million gift from cryptocurrency businessman Christopher Harborne. Farage has denied any wrongdoing and maintains that the money was a personal gift rather than one connected to his political activities.
A parliamentary standards investigation into the matter resumed after Farage returned to the Commons following the Clacton by-election.
Reform has experienced setbacks at council level as well.
The party lost two council seats in by-elections on 20 August. The Liberal Democrats gained St Neots Eynesbury in Huntingdonshire, taking 47.9 per cent against Reform’s 30.3 per cent.
Labour also reclaimed Penistone East in Barnsley with 51.6 per cent of the vote. Reform finished second on 23.8 per cent, down 6.7 points compared with May’s result.
Local by-elections can turn on candidates and local issues, and one national poll cannot establish a lasting trend. Reform also remains comfortably above the 14.3 per cent it won at the 2024 general election.
However, the direction of travel in More in Common’s tracker is unmistakable. Reform previously spent more than a year topping national polls. It is now four points behind Labour and has another party competing for the same pool of voters.
For Farage, the problem is no longer simply stopping Labour’s recovery. He must also prevent the right from breaking apart beneath him.
Joe Connor is a UK-based reporter specialising in politics, public policy, and national affairs. He has previously contributed to publications including The London Economic (JOE Media Group) and Spotted News.
At The Daily Britain, he covers Westminster politics, elections, and breaking political developments, alongside in-depth analysis of policy decisions and their real-world impact.
Leave a Reply