Reform UK has fallen to its lowest level since YouGov restarted its voting intention tracker in January 2025, leaving Nigel Farage’s party level with the Conservatives and behind Labour.
The latest poll puts Reform on 21 per cent, down two points in a week. The Conservatives have gained one point to reach 21 per cent, while Labour remains unchanged on 23 per cent.
The Greens recorded the largest movement, rising three points to 14 per cent. The Liberal Democrats fell one point to 12 per cent, while Rupert Lowe’s Restore Britain gained one point to reach four per cent.
YouGov surveyed more than 2,000 adults on 20 and 21 September. The pollster said every change was within the margin of error, but confirmed that 21 per cent was the lowest Reform share recorded by its current tracker.
Reform’s polling lead has disappeared
One week earlier, Reform and Labour were tied on 23 per cent, with the Conservatives three points behind on 20 per cent.
That gap has now closed. Reform has lost two points, the Conservatives have gained one and Labour has moved into a narrow lead without increasing its own support.
The figures are:
- Labour: 23 per cent, unchanged
- Conservatives: 21 per cent, up one
- Reform UK: 21 per cent, down two
- Greens: 14 per cent, up three
- Liberal Democrats: 12 per cent, down one
- Restore Britain: four per cent, up one
- SNP: two per cent, down one
- Plaid Cymru: one per cent, unchanged
The weekly changes should not be treated as proof of a sudden collapse. YouGov explicitly says they are within the poll’s margin of error. The longer movement is harder for Reform to dismiss.
In June, the party stood at 25 per cent in YouGov polling and held a five-point lead over its nearest rivals. It has now lost that advantage and returned to the pack, with Labour and the Conservatives both within two points.
Farage’s ratings have reached a record low
The voting intention poll follows another difficult set of figures for Farage personally.
A separate YouGov survey found that 69 per cent of Britons viewed the Reform leader unfavourably, compared with 24 per cent who held a favourable opinion. His net rating of minus 45 was the worst YouGov had recorded during ten years of tracking attitudes towards him.
Farage’s net rating stood at minus 31 in September 2025. It has therefore fallen by 14 points in a year.
He remains popular among most people who voted Reform at the 2024 general election, but his ratings are negative among Conservative voters. That matters because former Tory supporters have been central to Reform’s growth.
Among 2024 Conservative voters, 43 per cent viewed Farage favourably and 52 per cent unfavourably. The full breakdown is reported here.
Restore Britain adds to the pressure
Restore Britain’s four per cent may look modest beside the three largest parties, but it presents Reform with a particular problem.
The party was established by Rupert Lowe after his bitter split from Reform. It is competing for voters on much of the same political ground, particularly among people who believe Farage has not taken a hard enough position on immigration.
The latest poll does not show that Reform’s lost support moved directly to Restore. The Conservatives also gained a point and the Greens gained three, while normal sampling variation may explain some of the movement.
However, recent modelling shows how damaging a small right-wing split could become under first-past-the-post.
Stonehaven projected Reform winning 108 seats when Restore was not presented as a named voting option. When Restore was included and polled at about five per cent, Reform’s projected total fell to 59 seats. Restore itself was projected to win none.
The Daily Britain reported the full modelling here. The finding was not that Restore was close to government. It was that Lowe’s party could change dozens of constituency results by taking votes from Reform.
Reform’s £72 million has not stopped the slide
The polling also arrives after Reform received £72 million from cryptocurrency billionaires Christopher Harborne and Ben Delo.
Each man reportedly donated £36 million. Reform says the money will help it recruit staff, develop policy and build the national organisation needed to compete with Labour and the Conservatives.
Deputy leader Richard Tice has said the donors want “nothing” in return. Campaigners have responded by renewing calls for limits on the amount one person can give to a political party.
The Electoral Commission is reviewing election spending limits as Reform considers how to use its windfall. The review does not change the fact that the party can now afford a campaign operation far larger than anything it has previously possessed.
Money can pay for organisers, advertising and research. The latest figures show it has not yet reversed Reform’s decline in public support.
The party has also faced a Metropolitan Police investigation into separate allegations concerning foreign political funding. An investigation does not establish wrongdoing, and Reform denies breaking electoral law. The two £36 million donations are separate from those allegations.
Labour leads, but only on 23 per cent
The result is better for Labour, although 23 per cent is hardly a commanding position for a governing party.
Andy Burnham’s arrival in Downing Street has coincided with Labour recovering ground it previously lost to Reform. The party is now first in the latest YouGov poll, but its share has not moved since last week.
The Greens’ rise to 14 per cent also shows how divided the progressive vote remains. Labour, the Greens and Liberal Democrats account for almost half of voting intention between them, while the Conservatives, Reform and Restore are competing across the right.
A two-point Labour lead cannot predict the result of an election that may still be years away. It does, however, mark a significant change from the period when Reform regularly led national polling and Farage appeared to be pushing the Conservatives into third place.
Reform remains a major electoral force on 21 per cent. The warning for Farage is that the party is no longer pulling away. The Conservatives have caught it, Restore is taking a measurable share and his own ratings have fallen to their lowest recorded level.
One response to “Reform falls to lowest YouGov score since 2025 as Tories draw level”
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Why don’t you investigate the money laundering? I see Farage is objecting to government work to stop Russian interference in our democracy. I wonder why that is?
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